The impact of social media marketing perceptions on consumer purchasing intentions

The Purpose of this Research is to Investigate the Effect of Perceived Social Media Marketing Activities on Consumer Purchasing Intentions. This Research is a Descriptive - Survey Study in Terms of Applied Purpose and in Terms of the Nature of Data Collection. The Statistical Population of This Study is 379 Employees of Kermanshah Automobile Suppliers Company. According to Cochran's Formula, 191 Individuals Were Selected as Sample. 200 Questionnaires Were Distributed and 180 Questionnaires Were Completed and Returned to the Researcher. For Validity and Reliability, From Content Validity and Cronbach's Alpha Coefficient have been Used. Then, in Order to Test the Research Hypotheses, a Confirmatory Factor Analysis of the First and Second Types, KolmogorovSmirnov Test and Structural Equation Modeling, and Software AMOS and SPSS Using. The Results of the Research Hypothesis Test Show that Social Media Marketing Activities have a Positive and Significant effect on Consumer Purchasing Intention.