Media Manager on The Radio, Means of Tuner for Radio

Radio as a media in Iran, has a longer background in comparison with Television; it contains protracted and long-time experiences and deep memories of Iran's history. Because over the years, radio has been along with the people's daily life as well as in those hard times, difficulties, war, conflicts, tension, peace and ... at the contemporary history periods. And the  duty of producing programs fell upon its old producers which they can see the farthest horizons’ in the field of media for their 75-year old experience of media experience heritage. This research is a qualitative study based on the ethnography, in order to study the meaning of radio from the view point of radio producers.  The method of collecting data in this study, observation, participant observation and interviews. The research was conducted in the years 1394-1393. The population of this research, radio employees in all professions. During the study, five people were chosen from each job and sampling continued until Full saturation. The existing 16-year experience of researcher who has worked at different radio sections for different professions (such as producer, editor, writer, and production manager) has been used for data analyzing in this research. Data is analyzed by using the method of codification and categorization. Research question was: What is the meaning of Radio for its employees? In this study it was found that there are three major groups in radio: The first group is that radio is their love. The second group would have liked radio, But radio is not their love & if there is a better position for them they leave Radio. The third group, Radio is just their job for subsistence living