Evaluating the Effect of Electronic Business Strategies on Creating Competitive Advantage among Companies Engaged in the Gaming Industry

Considering the growth of the digital gaming industry in the world and the development of knowledge-based gaming companies in Iran, this study aimed to investigate the impact of electronic business strategies on the competitive advantage of gaming companies. Six factors affecting the implementation of business strategies and electronic work in gaming companies and the impact of implementing these strategies on creating competitive advantage in gaming companies. Identified factors include e-commerce, e-marketing, e-operation management, e-HRM, e-finance management and Knowledge systems were the foundation of the organization, using questions 356 employees of the gaming companies were studied and the results showed that electronic business strategies had a huge impact on creating competitive advantage in gaming companies and the factor of human resource management as the most important factor in These strategies were identified. After the management of electronic human resources, other factors such as e-commerce, organizational knowledge systems and other factors were ranked by these factors along with their analysis in the research conclusion section.