Development of Personality Features of Entrepreneurship: An Analysis of the Content of the Workshop on Entrepreneurship and the Production of the Secondary School in terms of Reflection of the Personality Characteristics of Entrepreneurship

The purpose of this research was to analyze the content of the book of the entrepreneurship workshop and to produce the second level of the secondary school (the theoretical branch) in terms of paying attention to the personality traits of entrepreneurship. The research method was descriptive and was a kind of content analysis. The statistical population of the research is the book of the entrepreneurship workshop and the production of the 10th grade of the second grade secondary school of the theoretical branch, which consists of 32 sections and 135 pages. The data gathering tool was a checking and content analysis tool whose validity was determined by expert opinion and its reliability was obtained using the Scott method (89.5), which is known by the agreement of the experts. The data obtained from content analysis, namely, personality characteristics of entrepreneurship, were extracted using valid sources and texts, and then analyzed using descriptive statistics and using the three steps of Shannon entropy. The results and findings of the research showed that the 7 characteristics of entrepreneurship emphasized in most sources and texts are risk taking, internal control source, success, independence, tolerance of ambiguity, creativity and self-confidence and In the quantitative part of content analysis conducted with Shannon Entropy, among the seven characteristics studied, entrepreneurship personality, creativity with information load was 0.766 and the importance coefficient of 20.33, the most attention and independence of independence with information load was 0.256 And the 0.068 importance factor has the least attention.