Evaluation of citizens' perception of urban tourism development and its effect on mental happiness Case study of Mashhad metropolis

Evaluation of citizens' perception of urban tourism development and its effect on mental happiness Case study of Mashhad metropolis In this century, the tourism industry is a source of economic development in developmental and non-developmental countries. On the other hand, the development of tourism will be affected on the environmental, social and economic aspect of the citizens' life It seems it is necessary the participation and support of local residents for the sustainability of the tourism industry in each destination. Since it is essential the goodwill and cooperation of the local community for the success and sustainability of any tourism development project, Understand and request the views of the residents from such support is of great importance for government, policy makers and local businesses. The aim of this study was to evaluate the perception of tourism development on the happiness of the citizens of Mashhad. This article is including descriptive survey. We used non-random sampling method to select individuals for this survey. The sample includes all citizens around the popular places of the city of Mashhad. For determine the sample size, we used Morgan table and 384 individuals were determined. For data analysis, we used the mean test and structural equation using warp PLS software. The results indicate that urban perceived tourism development, effects on subjective happiness of Mashhad's citizens According to analyzes, tourism development has an impact on mental happiness of 40%; this effect is significant at a confidence level of 99% at different times of repossession.. The social and micro economic aspect of the perceive tourism development, impact on subjective well-being Citizens' perceptions of the socio-economic impacts of tourism development lead to their mental happiness. This moderate effect (β = 0.34) is evaluated. Also, the third hypothesis of research based on the socio-economic (micro-economic) impacts of urban tourism development has been confirmed on the citizens' mental happiness and the impact rate is 34%. The fifth hypothesis of the research is based on the social impact of urban tourism development on the citizens' mental happiness at 99% confidence level and 22% impact rate.