Impact of financial management practices on the profitability of small and medium enterprises in the field of sport tourism (regional planning according to geographical variables of the region)

The purpose of this study is to analyze financial management practices and profitability of sport tourism small and medium sized enterprises. The research method is descriptive research of correlation type. The statistical population of the study is managers, owners, or experts of all small and medium sized sports tourism enterprises in North Khorasan Province. The sampling method was considered as a colloquial. The researcher sent a questionnaire by attending these firms. Finally, 219 questionnaires were collected. Financial data, financial characteristics and profitability questionnaire were used to collect data. Cronbach's alpha for financial management questionnaire was 0.89, financial characteristics 0.83, profitability 0.87. Pearson correlation coefficient and multiple regression analysis were used. Data were analyzed by SPSS software. The findings showed that there is a significant relationship between financial management practices, with the exception of fixed asset management practices, with the profitability of small and medium enterprises. There is also a positive and significant relationship between the current ratio and total turnover of assets and the profitability of small and medium sized enterprises. The current ratio has a negative and significant relationship with the profitability of the firm. The features of financial management and financial management practices are predictable variables in predicting the profitability of small and medium sized enterprises. Therefore, owners, managers and accountants of small and medium sized enterprises should use these factors in order to increase profitability and productivity and improve the performance of their firms.