Effective Factors on Healthy Food Consumption among Students (Ilam University and Ilam University of Medical Sciences

Message:
Abstract:
Backgrounds and
Objectives
This study aims to identify factors affecting the consumption of healthy food survey among students of ilam.
Methods
The statistical population was the students of ilam, out of which a sample of 170 individuals were randomly, selected using multistage random cluster sampling. The data collection tool used in the study was a questionnaire designed by the researcher. Confirmatory factor analysis (CFA) was used to assess the reliability of the questionnaire’s variables. We attempted to develop a reliable model using structural equation modeling to explore factors affecting the consumption of health food in ilam University.
Results
The results of this survey indicated that “health orientation” “Subjective norms”,” access, directly and “Self- Regulatory”, “Knowledge of the product”, “Product Features” indirectly, are associated with the consumption of health food.  
Conclusion
The young population is the most important nutritional food addictions and attention to the important challenges that the campus last opportunity for health education and nutritional class provides a range of students makes. Common pattern healthy food and take action to improve the most effective strategy to promote healthy lifestyles in society.
Language:
Persian
Published:
Journal of Marketing Management, Volume:11 Issue: 33, 2017
Pages:
65 to 73
https://magiran.com/p1992876  
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