The Effect of Perceptions of Fair Price on Samsung Consumer Shopping (Case Study: Citizens of Arak)

The ever-increasing rise in the intensity of competition among organizations in the current century has led organizations to always look for solutions for competitive advantage and victory in the field of competition.By aligning the quality of the goods of different companies and intensifying competition, the price element has become one of the most important factors in protecting and attracting customers and their loyalty and satisfaction. This is the case nowadays due to the increasing expansion of the Internet. Pricing for products and services offered in any business is one of the most important steps in any business. "Pricing" is one of the basic concepts in economics and in particular marketing. Knowledge of principles, methods, goals, challenges, and solutions, especially for the use of these concepts in providing information services and access to information, is important. One of the most complex problems facing international companies is the phenomenon of price differentials in countries. Today's fair pricing in marketing research has attracted the attention of many researchers.
This research is of causal nature and method. For data collection, the field method has been used and the questionnaire has been used, and SPSS software has been used to analyze the data.