Development of Rural areas Tourism with emphasis on priorities for investment in infrastructure) case study: Eastern Azarbaijan Province)

Rural tourism is one of the concepts and forms of sustainable rural development, In which the available resources are used in rural areas; but geogrophical inslation and deprivation has been caused that great potentials of these regions- including noticable part of land areas in many countries-remain stagnant and don’t help tostrengthen the social and economic foundations of local communities. The aim of this research is identifying and prioritization of infrastructures of tourism in villages with tourism potentials of East Azarbaijan Province, survaying the role of investment in developing of Rural areas andranking of these villages from viewpoint of infrastructures investment priorities. There for this research is fundamental with the approach of “descriptive- analysis”. The population in this study villages in East Azerbaijan province's tourism attractions of which 48 villages were randomly selected. The results of the research findings loaded 71 variablesusing “factor analysis” in the mold of 8 factors. The results of the implementation VIKOR in terms of ranking the variables in terms of investment necessary to show that the greatest need for investment in facilities and service variables. Also the research showed that investment in infrastructures has led to increasing tourists in rural area.The results of VIKOR model in ranking the villages from view point of investment priorities showed that in spite of lack of facilities and tourism infrastructures in southern villages of the province campared with northern ones, more tourisms enter to southern villages than northerns. So to take advantage of the benefits of tourism development in these areas, planners should pay special attention to investment in infrastructure needed to fit the needs of tourists and local people as well