Examining the color selection (car and road) in modifying driving behavior of traffic users

The study examines the selection of color (car and road) to modify driving behavior of traffic users with the aim of providing executive strategies for changing traffic behavior of users. The author believes that it can be achieved using cultural approaches and attention to the color factor in the car and the road or behavior change to improve the traffic behavior and reduce the driving accidents. For this purpose, the researcher used a survey method to collect data. In this method, experts' opinions can be used to evaluate the indicators of traffic behavior change. By this description, the method of this research is a survey and  practical in terms of purpose and. The statistical population of this research has been the experts and elites of traffic management areas. The data collection tool was also maed by a researcher-made questionnaire that its validity and reliability were confirmed before the implementation. Data was also analyzed using Pearson's test. The results of the research show that, all of the hypotheses are meaningful In Pearson’s test and it can be stated that are correlated between the type of color application in terms of the optical spectrum – the role of car color in the control of the emotions - the role of road color and proper alignment - the role of color in reducing the fatigue and proper driving - the color of the color in setting aggression patterns in driving and the role of advertising and informative colors and reducing driving errors in the four bases of landslides- Intentional violations - unintentional violations and reduction of driving errors.