Policy Making in Communication:The Case of Public Health

Health of the community has always been one of the biggest and most important concerns of policy makers. This concern has a relatively great impact on the community’s development. This field is of great importance in all countries and makes the task of policy makers more complicated. At the present time, due to the control of contagious diseases and increased life span, there are diseases that are completely related to human nutrition. In the meantime, globalization has also brought new challenges to health policy makers, challenges that have brought about changes in patterns of people’s consumption and their lifestyle, especially in the health field. In this article, the research is conducted by studying library documents and secondary analysis together with findings of previous researches, in order to answer some questions such as: how is the degree of alignment in healthcare system? Has the mass media been used properly to culturalize health? And do people as health consumers live according to the health policies? The findings of the research indicate that there is a lack of coherence and perfect alignment between the high level policies of the health system of the country, likewise with the mass media policies. There is also some inconsistencies in the implementation of the domestic policies of the Ministry of Health and above all, the people’s needs does not meet with the policies of mass media.