Strategy analysis method (SWOT) in communication and media

Strategy analysis method or SWOT is for achieving to application of organization by recognition of internal weakness point and external opportunities and threats of organization. SWOT analysis is the method for drawing existed and desirable situation of organization. In this method according to recognition of weakness points, strength points, opportunity, threat, and kinds of organization environment present strength- opportunity, strength – threat, weakness – opportunity and weakness – threat application. By helping of assessment matrix of eternal factors (IFE) and assessment matrix of external factors (EFE), use from SPACE matrix for determination and assessment of organization situation and draw existed and desirable application by helping it. After determination of situation by QSPM matrix, perform assessment and preference of applications and select optimum application. SWOT method is according is according to exploration – descriptive data collection (detection of fourfold principles and description of its dimensions in society) assessment – application (assessment of organization and environment and presentation of application for reinforcement and well-being) and composing research quantity- quality, in recognition of principles and dimensions by documents interview, qualitative narrative, priority, grading and accounting of priority of qualitative application. According to the future and drawing desired situation a social responsibility, it is also necessary for getting the people’s trust, finding customers for the goods and marketing reasons. All of these points should be considered when dealing with ethics when advertising. The pivotal concern of this study is the values and ethical principles in advertisement. This Study has been conducted according to a library method and there has been an attempt to view the problem from different angels.