The model of multiple criteria decision making to determine the optimal product and identify target markets based on poplar, alder and loblolly-pine

27 percentage of Gilan province (North of Iran) with approximately 150 thousand hectares is under cover of Shafaroud Forest Company which is utilized in form of 73 forestry plans. Regarding to ecological futures of the region, promising species and the Shafaroud's potential, three species containing Poplar, Alder and Loblolly-pine were investigated to determine optimal product and target markets. Finally they were categorized for future investments on forestry plans and sustainable forest management. For these purposes, after review of previous studies and some interviews with experts, effective factors on determining optimal product and target markets divided into 6 main categories and 49 subcategories. Sorting of categories and subcategories was conducted by Analytical Hierarchy Process (AHP) and according to experts comments. The result showed that Loblolly-pine (0.470), Alder (0.299) and Poplar (0.230) had more importance, respectively and accordingly they propose for wood farming and forestry plans in this order. Among main categories, pulp and paper, furniture, wood products, building, accessories and tools, and transportation were sorted according to their relative weight. In case of subcategories, tissue was the most important product and furniture (both office and home furniture) took place in next ranks.