The role of media communication and effective advertising in attracting the financial supporter for the Sport (Case Study: Table tennis in the East Azerbaijan Province)

The aim of study is investigate the role of media communication and efective advertising in attracting the financial supporter for the Table tennis in the East Azerbaijan Province. This research is applied in terms of purpose and is descriptive – survey. The statistical population was all of the sports management professionals, Media Professionals and also Board members on the table tennis in East Azerbaijan province; that was estimated 210 persons. The sample size was found 132 people by Morgan table. Validity and reliability of questionnaires used by researchers in various researches have been confirmed and confirmed. Analysis of data was performed by using the SPSS software (version 21) and Excel (version 2010). Shapiro - Wilk Test was used for study normality of data distribution, and was used Linear regression Test and Friedman test for testing the hypotheses. Results show that, the media communications and advertising can positively and significantly predict attracting public resources, attracting sponsors of the private sector, advertising revenue during the tournament, revenues from sports competitions, and marketing and introducing services and products. With regard to the results, it can be stated that the media and its various roles are an essential element in advertising and sponsorship; Therefore, if investments, sponsors, advertising, media and sports are placed in a positive and principled interaction together, they will grow and expand together and, as a result, engage in different sectors of society and, most importantly, It will boost the country's sport.