Barriers and Problems of Exporting Saffron and Barberry and Providing Solutions for Export Expansion (Case Study: South Khorasan Province)

One of the key issues in the world economy is the non-oil export of agricultural products. Due to the favorable climate conditions, Iran has a special place in the cultivation of agricultural products, among which saffron and barberry have a special place, so that Iran is known as the largest producer of saffron and barberry of the world. But in the field of export of saffron and barberry products there are challenges. In this research, we tried to investigate the factors influencing the export of saffron and barberry with regard to the elements of the mixed market from the point of view of experts, experts and exporters. In this type of research, the descriptive-applied research is concerned with the relationship between the independent variables of product characteristics, quality, packaging, price, distribution channels, advertising promotions with the dependent variable of export. A questionnaire has been distributed and distributed among experts, experts and exporters. The sample was 120 experts. Data were analyzed by SPSS software. Among the results of this research will be to identify barriers such as distribution channels improper packaging of undesirable lack of publicity abroad and the introduction of saffron and barberry to the target market, the speculators and middlemen noted in the research proposals to address These barriers are presented.