Explanation of the Compulsive Buying Behavior

Compulsive buying is described as a chronic and repeatable purchase, which is an initial and primary response to negative events or feelings. The current research is an applied type in terms of its purpose and a descriptive survey in terms of nature. It aims to identify the individual, family and environmental factors affecting the behavior of compulsive buying among women in the city of Khorram Abad. The statistical sample of the study consisted of 384 people who were selected through the random sampling method. In order to identify the main factors affecting purchasing insanity, previous studies were reviewed and questionnaires were designed and analyzed using the Structural Equation Modeling (LISREL) software. According to the results, all three main factors, namely personal, family and environmental factors, affect the behavior of compulsive buying. Also, all the studied variables except for age have an effect on shopping insanity. The corresponding hypotheses were, thus, confirmed.