Effect of market orientation and international experience on export performance with the mediating role of international marketing strategy

Dynamic business environments because of factors such as economic growth or decline, increasing the intensity of competition, globalization, mergers and acquisitions and technological innovations have arisen. In the highly competitive global market, understanding customer needs and differentiate themselves from competitors has become increasingly critical. The aim of this study is to evaluate the impact of market orientation on export performance with the moderating role of global marketing strategy. This research benefits from a quantitative research methodology. Structural Equation Modeling (SEM) has been used to analyze the data. The results of the analysis of data between different groups of experts and managers of export companies show the positive impact of market orientation and international experience in marketing strategy.