Investigating Qualitative Factors of Cultural Development in Tehran Metropolis

The concept of development is a process in which the quality of public life increases; it encompasses social, economic, political and cultural aspects; and It seems that the role of culture is more influential; to the extent that cultural development can guarantee social, economic and political development of a society. One of the most important problems of Tehran Metropolis is 1- lack of definite indicators for cultural development; and 2- a dominant quantitative approach to cultural development. So this paper aims to recognize and analyze qualitative indicators of cultural development in Tehran. The research is conducted based on in-depth semi-structural interview with 10 professors and executive leaders in urban planning, social sciences and cultural management. Content analysis of interviews shows that cultural management of Tehran requires different factors, e.g. cultural exchanges, coordinating the activities of organizations, cultural education, increase of citizen participation, elimination of administrative barriers, increase of social trust, etc.