Fit comparison between sponsors in Iran national volleyball team

Purpose of this study is fit comparison between Iran men national volleyball team and its sponsors from participants’ point of views.This study is survey-based and has been used random sampling for gathering data. We used Zdravkovic and collegues’ questionnaires for gathering required data. For measuring fit, they used from nine micro dimensions and two macro dimensions. For comparison of these dimensions, we used MANOVA and Scheffe post-hoc tests by using STATISTICA software. Measurement and SEM tests were analysed by M Plus software.Results of MANOVA tests showed that there are significant difference between micro and macro dimensions fit -except geography- between three sponsors, but post-hoc tests showed that there are not significant difference between different dimensions of fit between Day bank and Hamrah Aval and there are significant difference between all fit dimensions of Merooj and Day bank –except involvement- and also between Merooj and Hamrah Aval –except mission-. Measurement and SEM tests showed good results (fit) for three sponsors.According to obtained results from this study, for improving this win-win relationship, it is better that sponsors and teams focus on a fit relationship and if it does not seem fit from participants’ point of view, they should do some promotional activity for clarifying this relationship.