Typology Of Lifestyles With Emphasis On The Role Of Media Among Women In Shiraz

With the emergence of various media witch has been called the second era of media, although undeniable progressed and opportunities have been created, paramount changes and challenges have risen in human life. In this regard it seems any study on the lived of human beings should have look at role and effects of media.  To explanation the hypotheses in this study, Bourdieu's views in life style, Gerbner in media influence and Giddens in the relationship between lifestyle and media have been used. This study is a quantitative research which uses survey technique. Its sample size comprises of Shirazi females aged 15-60 years old out of which 392 people, selected by way of cluster random sampling, have completed the research questionnaire. To extract and identify different types of lifestyle, factor analysis was used on a set of questions related to life style (leisure time, food, consumption  and body management) and finally 10 types of life style were specified including: Fashionable, athletic, religious, social networker, scientific-artistic, musical, modern leisure style, harmful leisure style, daily common leisure style and healthy lifestyle. So, according to the findings, different media have had different effects on these different types of them.