Ranking of Collaborative Co-Branding in Business Clusters (Case Study: Pars Wagon Arak)

Co-branding is one of the most new topics in economic links, which has been recently discussed in Iran under the co-branding strategy. This research seeks to prove the effectiveness of the strategy and tries to provide a practical model for its successful implementation. In this regard, business clusters in rail cars phase, are considered as a central element of the study and then through the most appropriate computational methods, significant parameters that play a key role in the success of the co-branding in the rail cars industry are extracted and subsequently, The companies with co-branding potential are evaluated. Finally, the most suitable companies for this strategic alliance, have been chosen.