Factors Affecting Technological Corporate Entrepreneurship: An e-Business Approach
Author(s):
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
Nowadays many consumers of ICT, like Social Media, used it not only to keep in touch with their family and friends, but also to stay connected to their favorites business. ICT also paved the way of business units toward marketing and made corporates capable of conducting business through e-platforms. Then, the needs of corporates could no longer be met by the current models of Corporate Entrepreneurship. So, in today's dynamic business, creating an entrepreneurial environment in the corporate taking factors affecting hightech into account was imperative. To boost the profitability of Corporates, this study presented a conceptual model for Technological Corporate Entrepreneurship, like e-business. It helped drive profitability of Technological Corporates by developing smart strategies and making best and effective decisions. Then, the present study was an “Exploratory-Applied" research sorting into purpose-based categorization and a "Qualitative" one in terms of its method. Identification of factors affecting Corporate Entrepreneurship in e-businesses was reached by a well-done literature review. Then 4 rounds of Delphi Techniques were conducted. Afterwards it was screened by 20 experts in those fields. Finally, a conceptual model categorized with 15 influential factors was presented for Techno-Entrepreneurship in Corporates.
Keywords:
Language:
Persian
Published:
Journal of Technology Development Management, Volume:7 Issue: 3, 2019
Pages:
37 to 61
https://magiran.com/p2100413
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