Jurisprudential Review of Commercial Advertising

Commercial advertising is an emerging topic that has penetrated all aspects of human life today and overwhelmed its life. In the meantime, the profitability of these types of activities has also led to the creation of an industry called advertising industry which has increased the incentive of production owners to attract customers and sell more with the aim of earning more profit. This profitability is done in a variety of ways legitimate and illegitimate. The jurisprudential view of propaganda, especially in the area of transactions, has long been considered by the Imamieh jurists. These topics can be divided into two sections; The affectionate (observing the Islamic and cultural values of the society, responding to needs and not creating false needs, not having an instrumental look at humans) and the negative which is divided into three categories. The first includes the factors like subreption, deception, propagation of prostitution, lie, singing, profusion. The second includes the factors like option of defect, option of conditions, option of lesion, option of inspection and the third includes the Jurisprudential principles like rule of prohibition of detriment and etc. According to discussed topics, this paper attempts to extract issues related to commercial advertising from legal sources.