Prioritizing of printing technology for Investment by Fuzzy TOPSIS

Study and understanding the market is the first step in investing. The printing industry is the concern of many investors because of its wide variety, breadth and good labor market. On the other hand, the wide variety of printing industry technologies is causing investors to make the most effective investment choice. Therefore, this research seeks to answer this question: What is the ranking and prioritization of printing technologies for investing in the Iranian market according to existing conditions? In order to answer the main research question, in this research, by descriptive-analytic method, prioritization of printing industry technologies was investigated by Compensatory Fuzzy multi Criteria Decision making in 20018. Therefore, a fuzzy tops technique was used to check and rank the options. The options studied in this research are; offset printing, digital printing, flexor printing, Héliogravure printing and silkscreen printing. Eleven indicators were selected using experts’ comments that are: technical quality, initial capital, cash flow, return on investment, expected returns, risk, environmental pollution, production volume, depreciation, production cost or Services, competitive power. After sensitive analyzing on parameters and indices, the results were examined. The final results of this study show that the best investment in the printing industry, according to the current market conditions of Iran, are digital printing, offset printing, flexor printing, silk screen printing and, finally, printing of Héliogravure.