An Inquiry into Originality and "Self-Making" in the Creation of Visual Arts

The creation of a work of art by an artist and the supremacy of the creation of a unique work, has caused thought to always seek the originality and credibility of the art of creation. During the period of the emergence of modernism, these measures underwent significant changes, and the change in the minds and views of artists caused the artist, as an author, to display concepts such as non-representational art, abstraction, conceptual art, etc. in his works. With the advent of the postmodern era and the extra-textual reference, the issue of intertextuality was raised in literary and artistic critique to explain and explain it, and a new reading of a work of art entitled "From Self-Making 1" came to the attention of postmodern art. Since the beginning of this period, the difference between self-creation in art and art theft and how to evaluate the originality of a work that has been created in the way of self-creation,One of the most challenging issues has been the valuation of works of art. This paper seeks to examine and evaluate the characteristics of self-creation and the originality of visual works of art created during the postmodern process and to answer the question of how much of that self-creation is in conflict with the criteria of originality. . This research is theoretical and fundamental and the required information is collected by library method. The originality of works of art, relying on the method of self-creation in the postmodern era and its intertextuality, does not have the characteristic of unity in determining the originality of applied art, but the intellectual originality and value of the artist's reflection is considered to measure the originality of the work of art.