westoxification Constructions; Jalal Al-e-Ahmad Articulations

This article seeks to address the process of formation and hegemony of the  Westoxification discourse in Iran. In identifying the mechanism of conflict and social conflict, Laclau and Mouffe's theory of discourse is one of the most effective methods that has been chosen as the framework and strategy for the forthcoming research. Relying on this theory, we find that the Westoxification discourse, the image of the Westernist discourse of modernism and modernization, is a picture of the increasing divisions and divisions of subjects' identities formed during the domination of the Western industrial industrial paradigm and economic-political dependence. After presenting such an image and using the grounds that it creates in creating instability and restlessness in the discourse of the government, using the sign of "originality and identity", he rejected and marginalized the signs of the Western discourse of the government and by alienating from the West, it provides the necessary conditions for the comprehensive dismantling of its rival discourse and its hegemony.