Criteria for evaluating Influnce value of social media users - framework based on social media mining

Due to the increasing popoularity of social media, Analyzing influence behavior of the users in these media is one of the main priorities of different businesses. Since, social media due to their social network structure and egalitarian nature has been known to mainly differ from other old fashioned online media, These changes need an individual measurement approach as a necessity for apt evaluation and later management. In this regard, we highlight social media mining as an important techniques associated with analyzing that influence and review these techniques by categorized them into three groups including: user-based tasks, relation-based tasks and content-based tasks. Based on the our literature review, A theoretical framework for analyzing influential behavior was proposed. Two main dimensions that are conisderd including: potential of the influence and the level of the influence. ranked of useres, number of actived users, quality and the Subjectiveness of content has been defined to measure each of the aforementioned dimensions. Therefore, different businesses can utilize these framework as a guidline to Analyze the Behavior of the Influentials and providing the best facilities to manage users in social media sites.