Analysis of Tourism Investment in Coastal Border Areas with Sustainable Development Approach (Case Study: Chalous City)

Border areas are of particular national and transnational importance. Despite this, the importance of border tourism remains unknown. Tourism is one of the most important strategies in development planning. In this regard, border tourism is also a part of the tourism industry, which with proper planning and policy can benefit from the income generated in the socio-economic development of border areas. The aim of this study is to achieve sustainable tourism with an emphasis on investment in coastal border areas. The type of descriptive-analytical research is based on the collection of required data through observation and completion of a questionnaire. The statistical population of the study was 116542 people, and according to Cochran's formula, 383 people were selected as the sample. The developed questionnaire was distributed randomly in Chalous city. The validity of the questionnaire items was confirmed by a number of researchers and its reliability was calculated using Cronbach's alpha test at 0.79%. To analyze the data, tests such as single sample t, Pearson correlation coefficient, multiple linear regression and path analysis were used. The results of statistical tests such as: t-sample (significance of mean differences from the numerical desirability of the study) and correlation coefficient show that income generation and employment index are the highest average (4.23), respectively. Employment (3.85) has the highest average