Presenting an Integrated Management Model for Electronic Supply chain of Product and its Effect on Company’ Performance (Case Study: National Iranian South Oil Company)

The purpose of this study is to present an integrated management model for electronic supply chain of product and its effect on the National Iranian South Oil Company. Present study based on the purpose is an applied type and based on the nature is a descriptive - correlation type. The population under study consisted of all employees of National Iranian South Oil Company that 512 subjects were selected as sample. The data collection tool was a questionnaire that its reliability was confirmed using Cronbach's alpha, composite reliability and factors load. Validity of the questionnaire was confirmed using three methods of content validity, convergent validity and discriminant validity at partial least squares.Data analysis was performed using structural equations and partial least squares methods in SmartPlus software. The results showed that the proposed model is product fitted and the significant effect of integrated management for electronic supply chain and competitive advantage was confirmed on the performance of the National Iranian South Oil Company. But, the effect of the risk of electronic supply chain on the company's performance was rejected. Also, the results of moderator assumptions showed that competitive advantage affects the relationship between integrated management for the electronic supply chain and the performance of the National Iranian South Oil Company, but the risk of the electronic supply chain does not have a moderating role in this relationship.