Effective factors of motivation for the implementation of knowledge management Case Study: Central Agency one of the country’s banks

Today, Knowledge is considered as an essential part of any organization's capital. Even competition in the market depends on the development of individual and organizational knowledge, Hence Knowledge Management plans to organize the link between macro strategies and knowledge management strategy in order to give the right knowledge to the right person at the right time and also to maintain a competitive advantage. The study of factors affecting processes such as motivation will be very important. This study seeks ways to motivate employees to knowledge sharing and to share their knowledge with their colleagues. In this study, the descriptive survey method based on a statistical population of Bank headquarters staff, 191 people which is calculated 128 samples, has been used. A Simple random sampling method has been used to collect data from a five-option Likert questionnaire. The Validity of the questionnaire was confirmed by visiting masters and experts. Cronbach's alpha reliability of 82.4% was calculated by the formula. The Kolmogorov-Smirnov test was used to detect normal or abnormal data, which resulted in abnormal data. Spearman correlation test for abnormal data was used to test the research hypotheses. The results show that in the opinion of the Post Bank staff and managers, motivational factors affect more than the average level of motivation in knowledge sharing. Indeed the relationship between motivational factors in motivating staff in Bank was not the greatest role is related to financial and non-financial rewards and the lowest one was related to organizational structure.