The Role of Social Capital on Citizens' Support of National Products: A Scientific Step toward Supreme Leader Ayatollah Khamenei's Orders

The present research tried to study a scientific step toward explaining orders of supreme leader Ayatollah Khamenei about the importance of citizens’ support of national products. The main goal of this research was to study the effective social factors in citizens’ support of national products. Statistical population was 400 persons of Kerman’s people aged more than 15 years old. The theoretical framework of the research was based on integration of economic and social theories, and also theories of Fukyama, Pantam, North were used. Data analysis was done by using SPSS 20 and AMOS 17. The results showed that the citizens support of national products can be affected by bridging social capital, social identity and supporting networks. These effects respectively were 32.0, 27.0, 15.0 .The above variables could explain 2.29 percent of dependent variables of national products support.