Investigating the Impact of Organizational and Strategic Entrepreneurship of Khorasan Razavi Dairy Companies on Their Orientation to Internationalization

Today, entrepreneurship and the organization's move towards it is one of the important ways to create a competitive advantage that institutionalizes innovation in the organization, followed by economic excellence of countries. The main goal of companies entering international marketing is to create suitable opportunities for profit. For this reason, a number of companies, after receiving an indefinite order from abroad, are motivated to explore the opportunities available in that foreign market. In many markets around the world, the situation is so different that one way of entering the market cannot be justified. The entry strategy must be adapted to the specific environment of each market. These strategies must provide the best service and meet the company's goals. The purpose of this study is to investigate the effect of organizational and strategic entrepreneurship of dairy companies in Khorasan Razavi province on their tendency to internationalize. Appropriate strategies for the orientation of dairy companies, which include customer orientation, competitor orientation, application coordination, innovation and technological capabilities, the influence of network penetration were selected as research variables. To investigate the effectiveness of these factors, the active dairy company, a member of trade, industry, mines and agriculture of Khorasan Razavi province of Khorasan Razavi province was surveyed and 47 managers and experts related to international marketingof these companies answered the research questionnaire. The present study is an applied research in terms of purpose, and its information has been collected by descriptive-survey method.The statistical method used to test the hypotheses in this study is a one-sample t-test to test the hypotheses at a confidence level of 0.95 (error level 0.05) using SPSS22software. The results show that customer orientation, competitor orientation, application coordination, innovation and technological capabilities and the influence of network penetration are effective factors in the choice of strategies to enter foreign markets.