Strategic planning for organizing conflicting industries and manufactures Case study: district 21 of Tehran

Nowadays, due to the rapid and unforeseen growth of industries inmetropolitan areas, industrial sites, and urban regions have become closely connected. This matter has brought up several complications such as physical challenges, environmental pollution, and social anomalies, to name a few. One solution can be to take into account the mutual effects of industrial sites and urban areas form a strategic point of view. This paper studies District 21 of Tehran as one of the most industrial areas of the city, which is facing many problems in the field of urban management due to a large number of closely located industrial sites and a lack of homogeneity of industrial uses. The main objective of this study is to provide key strategies for the organization of industries and manufacturers in order to achieve a solution for the coexistence of industrial sites in urban areas by the means of strategic planning. This is done by analyzing the current situation in District 21 of Tehran based on conflicting industrial sites and manufacturers. In this research descriptive analytics has been used with the main object of practicality. The technique used for data analysis is the hybrid AHP-SWOT model. Furthermore, the results of this study indicate that the existing structure of the mentioned district in terms of its industries and manufacturers is focused on internal strengths and external threats. Therefore, in planning the organization of conflicting industries and manufacturers of District 21, the emphasis must be on diversification(contingency) strategies that are based on using existing strengths to deal with threats with the goal of maximizing said strengths and minimizing threats.