Sociological explanation of the relationship between social responsibility in organizational communication and its effectiveness

About twenty years ago, we witnessed a conceptual design of corporate social responsibility that is one of the most important categories in the management of firms and companies. In this paper, we are going to explore the sociological explanation of the relationship between corporate social responsibility and corporate profits. And their organizational efficiency and effectiveness. The research method in this paper is a survey method. The statistical population is all employees of Parsian Bank and units of Islamic Azad University in Tehran. According to Cochran formula, 215 were selected as statistical sample. In this research, to measure the social responsibility variable, a researcher-made scale was used based on theoretical model of Carole (1991), Voloski Weslawcz (2014) and Lantos (2001) in the form of Likert scale consisting of 16 items (item) and taking into account 7 dimensions of social responsibility The models are used. It is also used to measure organizational effectiveness and effectiveness based on the conceptual definitions of Roberts (1992) and Simpson (2002) and based on organizational performance indicators through a scale of 10 items in the Likert scale. Findings showed that between firm commitment to Respect for social responsibility (in terms of economic needs, observance of laws and regulations, observance of business ethics and humanitarian obligations) and the level of organizational efficiency of that relationship.