A Comparative Review of the Legal Framework Applicable to E-marketing in Iran and the UK

In today’s world, marketing methods have changed dramatically due to rapid technological advances and increased levels of public awareness. Email marketing is an extremely efficient but at the same time inexpensive method of marketing. Excessive use of e-marketing and spams by companies has created difficulties for consumers in response to which governments have introduced new regulations. UK is one of the most advanced countries in this respect, while the only regulations concerning e-marketing are found in Iran E-commerce law.
In this article, the authors have attempted to look at Iran and the UK laws through a comparative prism with a view to identifying existing pitfalls in Iranian laws. It appears that Iranian laws require to be updated to become in tune with global standards in particular as far as the severity of sanctions for infringements is concerned.