The role of media in political participation and how to use media techniques in managing public opinion (comparison of political participation in Iran and the West)

The role of media in political participation and how to use media techniques in managing public opinion and comparing the political participation of people in Iran and Western societies are the main objectives of the research. The practical objectives of this study are to investigate the impact of public opinion management techniques and its direction towards political participation and the extent to which the media in increasing the political awareness of the audience, how to localize programs and methods of using provincial concepts (native identity sources) in Programs and feedback have been successful for the audience. In this article, by adapting the conditions of Western societies and Iranian society, we examine the elements of participation and the effective factors in creating political participation and types of participation. This study seeks the influence of the media as one of the important tools of political development and the extent to which the media in the general sense, and especially radio and television as an all-encompassing medium, play an effective role in the political growth and awareness of the people.