Analysis of the impact of new media on the soft power of the Islamic Republic(Emphasizing the comparison of national and religious cultural identity in men and women)

With the birth of modern media, the modern age has been an achievement of the revolution in information and communication, which has always changed with the collapse of old structures and the emergence of signs of poststructuralism, change of structures and postmodernism. And the concept of culture, identity and power has also undergone a paradigm shift. The present study examines the use of new media on the national cultural and religious identity of the citizens of Ahvaz. The statistical population of the Citizens' Survey consists of 16-50 years. Sample size includes 600 people selected based on the selected cluster sampling method. The research method was based on descriptive-analytical method and the research data were analyzed using t-test of independent groups and analysis of variance (ANOVA). The results showed that modern media have an impact on national cultural identity and religious cultural identity, and there is a statistically significant difference between men and women in religious cultural identity at the level of less than 0.05. But in the national cultural identity, there was no difference between men and women. There was also no difference between religious cultural identity and national cultural identity and income level of citizens.