Observance of the principles of restrictive approach in the design of advertising and tourism centers, a response to how to provide regional services and the head of tourism in Guilan province

Today, due to the growing population and urbanization, and by its nature, change in work and life patterns and distance from nature as a bed to provide comfort and peace of mind in modern life today, the need for recreation and travel more than ever. Has increased. Therefore, the development of accommodation and tourism centers is necessary and is important for the social and cultural life of cities. On the other hand, in designing these centers, paying attention to specific architectural approaches can affect their success rate in attracting tourists. Today, one of the most important topics in architecture is building design based on context. This field can have different dimensions such as climatic, historical, activity, cultural-social and ... The contextoriented approach in architecture, in addition to linking the design and context, as well as better introducing the characteristics of the region, will lead to attracting more tourists. In this article, the aim is to present the principles of contextualism and its adaptation to the native architecture of Guilan in order to ultimately help attract tourists to the region. The research method is descriptive-research and after recognizing the relationship between accommodation and tourism centers and context-oriented architecture, the importance and advantage of constructing such centers with contextual approach is discussed. By knowing the principles of contextualism, they can be used in any region, according to climatic, cultural and social conditions. One of the most important results obtained from these studies is the study of the relationship between how to design tourism and accommodation centers and the extent of its impact on tourist attraction. It transmits cultures.