Preference analysis and investigating the propose price’s quarters for protection from Rangeland Ecosystem (case study : Rangeland Ecosystem Sheikh Mousa)

In the 3 last decades, there were efforts to consider the economic value of ecosystems in the framework of virtual markets, in order to have a better recognition and protection toward them. Therefore, the authors of current study tried to use conditional valuation and mutual 2-dimensional technique, since they have a good knowledge about the valuable services of forest ecosystem of Sheikh mousa in Babol city. 157 questionnaires were distributed among the population (eastern banpey region in Babol) in 2017-2018 period. The factors effective on propensity to pay to stakeholders based on Protective valuation scheme had been investigated. In addition, sampling was performed according to Michel & Carson’s method. The current study is quantitative and results were analyzed in maple 18, shazam 11 & excel 2016 software. The consistency and reliability of information resulted from logit pattern showed that proposed price, age, not being the head of family, visiting the area and environmental ethics are the main effective factors on the propensity to payment for protecting the forest ecosystem of sheikh mousa region. In addition, the annual propensity toward individual payment is equal to 7892.92 Rials (1.87 dollars), and the overall protective value of mentioned ecosystem is more than 2276 million Rials (66096 dollars). In addition, the minimum voluntary investment (available capital) to protect the forest ecosystem of sheikh mousa, from the preference perspective of stakeholders of related society is around 1289 million Rials. According to the obtained results, it can be argued that protecting from this forest ecosystem because of its valuable services from stakeholders perspective is very important. Therefore it is suggested that by establishment of NGO and workshops in the city by corresponding authorities, the environmental ethics and tendencies of people toward protection of such ecosystem get changed. In addition, performing more studies about other applications and services of these type of ecosystems is proposed, in order to have a higher and better understanding in public community and responsible managers about these ecosystems.