The Impact of E- Readiness on E-Tourism (Case Study: The Administration of the Cultural Heritage Department of Tourism and Handicrafts of East Azerbaijan Province)

Tourism is a great economic, social, environmental, political and ideological power. Countries in this field have succeeded that using the information and communication technology in this industry and finding new ways to effectively use the capabilities of this sector. The purpose of the present study was to investigate the e-readiness of the Directorate General of Cultural Heritage of Tourism and Handicrafts in Iran’s East Azerbaijan Province in order to develop E-tourism. For the purpose of collecting the required data, an e-readiness Likert Spectrum questionnaire with 20 questions was distributed to 50 people and using the PLS-SEM and using the two SPSS 23 and SmartPLS 3 software, the effects of extracted variables on each other were studied. Although the results indicated low e-readiness of the Office of the Cultural Heritage of the province, the positive relationship of all three indicators of infrastructure preparedness with a coefficient of 0.245, organizational readiness with a coefficient of 0.377, and service and system readiness with a coefficient of 0.257 The development of electronic tourism in the East Azerbaijan province was confirmed.