Explaining of Scenario, Strategies and Solutions for Development of Rural Tourism (The case study: Rijab tourism area)

The purpose of this study was to explain the scenario, strategies and solutions for development of rural tourism through mixed method. The data collected from tourism experts selected by snowball method.  For analyzing the data SWOT technique was used. Initially, interviews conducted with 37 experts of tourism in order to identify the strengths, weaknesses, opportunities and threats of Rijab region for rural tourism development. In the second step, the strengths, weaknesses, opportunities and threats were presented to the experts in a questionnaire to determine the importance and status of each item. According to the respondents, the most important strengths of the region for the development of tourism are the presence of a beautiful and unique landscape with green space. The main disadvantage of the Rijab area is the inadequacy and inadequacy of accommodation and welfare facilities. The most important opportunity in Rijab was the presence of fish breeding pools and the significant threat of Rijab far and distance of the country's tourist centers .After analyzing the questionnaires, the weaknesses in the internal factors matrix and the external threats matrix were predominant, and the defensive model for rural tourism development in the Rijab area was higher. According to the defensive model, strategies were identified based on which executive strategies for rural tourism development in the Rajab area was a higher priority. The results of this research can be effective in providing tourism development strategies. Therefore, it is necessary for planners to develop rural tourism, especially in the Rijab region based on the priority of the mentioned executive strategies mentioned in the present research; they sh ould take action to eliminate them in order to develop tourism.