Investigating The Mediating Role Of Corporate Social Responsibility In The Relationship Between Total Quality Management And Green Performance Of Companies

Message:
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

Global organizations are always looking to gain a competitive advantage by creating innovations and new methods. Some of these organizations gain a competitive advantage by improving environmental performance by complying with environmental laws and standards, increasing customer knowledge in this regard, and reducing the negative environmental impact of their products and services. Green performance is one of the most important determinants in improving the competitiveness and performance of companies. . Green Performance recognizes that the various areas of office and function in the company must act as part of an integrated process that is expected to be performance-related. Green performance is about evaluating the relationship between business and the environment. Green performance can be estimated from a variety of indicators that assess the reduction of the firm's environmental impact in categories, each measured by individual commodity variables. All developments of manufacturing companies are to meet the needs of customers And the activity of companies without customers does not make sense and compatibility is the only way to stay in the market. Therefore, companies must have a different approach to the market and production to gain a higher share of the market, and today it will not be possible to change the approach at this level without considering the quality of production and its effects on society and conservation of resources and environment for future generations. In this direction, several concepts have been proposed, including total quality management, which are used in companies and organizations with different activities. Finally, the purpose of this study is to investigate the relationships between TQM, green performance and corporate social responsibility.

Language:
Persian
Published:
Journal of Advertising and Sales Management, Volume:1 Issue: 3, 2020
Pages:
363 to 374
https://magiran.com/p2213482  
دانلود و مطالعه متن این مقاله با یکی از روشهای زیر امکان پذیر است:
اشتراک شخصی
با عضویت و پرداخت آنلاین حق اشتراک یک‌ساله به مبلغ 1,390,000ريال می‌توانید 70 عنوان مطلب دانلود کنید!
اشتراک سازمانی
به کتابخانه دانشگاه یا محل کار خود پیشنهاد کنید تا اشتراک سازمانی این پایگاه را برای دسترسی نامحدود همه کاربران به متن مطالب تهیه نمایند!
توجه!
  • حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران می‌شود.
  • پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانه‌های چاپی و دیجیتال را به کاربر نمی‌دهد.
In order to view content subscription is required

Personal subscription
Subscribe magiran.com for 70 € euros via PayPal and download 70 articles during a year.
Organization subscription
Please contact us to subscribe your university or library for unlimited access!