Investigating The Mediating Role Of Corporate Social Responsibility In The Relationship Between Total Quality Management And Green Performance Of Companies
Global organizations are always looking to gain a competitive advantage by creating innovations and new methods. Some of these organizations gain a competitive advantage by improving environmental performance by complying with environmental laws and standards, increasing customer knowledge in this regard, and reducing the negative environmental impact of their products and services. Green performance is one of the most important determinants in improving the competitiveness and performance of companies. . Green Performance recognizes that the various areas of office and function in the company must act as part of an integrated process that is expected to be performance-related. Green performance is about evaluating the relationship between business and the environment. Green performance can be estimated from a variety of indicators that assess the reduction of the firm's environmental impact in categories, each measured by individual commodity variables. All developments of manufacturing companies are to meet the needs of customers And the activity of companies without customers does not make sense and compatibility is the only way to stay in the market. Therefore, companies must have a different approach to the market and production to gain a higher share of the market, and today it will not be possible to change the approach at this level without considering the quality of production and its effects on society and conservation of resources and environment for future generations. In this direction, several concepts have been proposed, including total quality management, which are used in companies and organizations with different activities. Finally, the purpose of this study is to investigate the relationships between TQM, green performance and corporate social responsibility.
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