Investigating The Relationship Between Corporate Social Responsibility Disclosure And Market Share

By intensifying competition in business and rapid technological change, as well as increasing the power and choice of customers, success will be those companies that will be able to better understand and identify the expectations and values ​​of customers and respond to them in a desirable way. One of the most valuable assets of any company is the brand equity. . Companies that have a high position in the minds of consumers in terms of brand equity can easily be considered more profitable among other companies in their own industry. The brand equity of any organization is a reflection of their commitment to social responsibility. In this study, the relationship between social responsibility disclosure and market share in the Tehran Stock Exchange has been investigated. The results of this study show that there is no significant relationship between disclosure of corporate social responsibility and market share.