Examining The Effects Of Corona On The Tendency To Buy Online With Emphasis On The Role Of The Company's Image

The present study investigates the effect of Corona on the tendency to buy online by emphasizing the role of the company's image using factor analysis. The present study is a descriptive-analytical study in terms of the purpose of an applied research and in terms of cross-sectional time. The statistical population of this study includes all people who have used internet sites and virtual networks to purchase in the city of Tabriz. Therefore, using the Cochran's formula for the uncertain community, the statistical sample size of 483 has been selected. . Measurement tool in this research is the willingness to buy online questionnaire based on research by Rishen et al. (7102) which has six items: product characteristics, purchasing process, payment process, shipping time, purchasing risk and environmental factors, and knowledge questionnaire. From the image of Anderson Company (7112). A 6-item questionnaire was also used to assess the effects of coronary heart disease in individuals. Then, in order to collect the required data, a simple random sampling method has been used. . In this study, to investigate the relationships between research variables, the method of confirmatory factor analysis using Amos software has been used. According to the research findings, the effects of coronary heart disease affect the desire to buy online and all its variables (product characteristics, purchase process, payment process, delivery time, purchase risk and environmental factors). Other research also showed that the company's image has a direct effect on the relationship between the corona crisis and the tendency to shop online.