The Impact of Communication Orientation and Intra-Organizational Coordination and Marketing Capability on Export Performance (Case Study of FARAHI Carpet Company)

The main purpose of this study is the effect of market orientation of communication and intraorganizational coordination and marketing capability on the export performance of Farsh Farhi Company. It is a correlation. The statistical population includes all employees and experts of Farhi company in Tehran who were working in one of the branches of this company in 9911. The sample size was 991 people based on Morgan table which is based on simple random sampling method. were chosen. The data collection tool was a researcher-made questionnaire in the form of a five-point Likert scale. The validity of the questionnaire was confirmed using face validity and its reliability was confirmed using Cronbach's alpha. The alpha value obtained for export performance was 2.1.0. Marketing capability of 27..9 and market orientation of 27192 were obtained. Regression analysis was used to examine the relationship between variables and dependent variables. Data were analyzed by SPSS software. The results showed. The effect of marketing capability on the export performance of Farsh Farhi Company was 279.2, the effect of communication and internal coordination on the export performance was 27909 and the effect of market orientation on the export performance of this company was 27921. According to the results of this research, companies should be aware of the importance of marketing research and try to always have a close relationship with customers and partners.