The Discursive Policies of Women Clothing in Iran at the first (Obligatory) & second (Diffusive) Pahlavi Eras

The paper is a study on the transformation of discursive policies at first & second Pahlavi eras and the type of their effects on the dress and clothing of Iranian Women. In this paper, the apparent features and characteristics and semantic implications of dress are sociologically studied. The effect of social & cultural factors on the women dress and the difference of  discursive practices in the first and second Pahlavi eras are considered. The necessity of this kind of studies refers to the importance of identifying the implications of imperative and diffusive policies in cultural areas. The approach of the research is qualitative and descriptive-analytical & critical discourse analysis has been applied to analyze the dominant discourses in the first and second Pahlavi eras. This study aims to respond to this question: what was the result of two different approaches to unveiling women in the first Pahlavi (imperative) and second Pahlavi eras (diffusive)? The results show that despite the same discourse, different actions of Pahlavi discourse in two eras had different consequences and because of the concentration of discursive actions in the second Pahlavi on Social and cultural requirements of the day, they came closer to their goals than the first Pahlavi discourse actions. Following the hegemony of first & second Pahlavi discourses, kind of relative "homogenization" of women clothing came out in Iran which was the result of one of the actions of this discourse in the first era of Pahlavi dynasty.