Analysis of the relationship between social capital and increasing the productivity of selected trade units

Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

Social capital is a complementary role, mortar and linking factor of other capital factors such as economic capital (physical, material and money, etc.), cultural capital and human capital, etc. Therefore, in the absence or ignoring and ignoring this A huge source of capital reduces the efficiency and effectiveness (productivity) of other sources of capital, including economic, physical and material capital, and causes its waste. The present study seeks to investigate the relationship between social capital and productivity of trade unions in Mazandaran province. The statistical population of the study includes 48 experts of the Industry, Mining and Trade Organization of the province as well as experts of unions and trade unions of the cities of the province. . The sample size was determined based on the statistical formula of 07 people and the sample members were selected by simple random sampling method. The research method used was descriptive / survey and correlation. The main hypothesis of the present study was the existence of a relationship between social capital and productivity of trade unions and sub-hypotheses. There was a relationship between each of the three components of social capital with the productivity of trade units. The mean has been used and the test results indicate that there is a significant relationship between the three variables of cognitive, communication, structural and productivity, and also the main hypothesis of the present study has been confirmed.

Language:
Persian
Published:
Journal of Advertising and Sales Management, Volume:1 Issue: 2, 2020
Pages:
50 to 64
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