Prioritization of Failure Factors of Process Re-engineering (BPR) Projects with AHP Multi-Criteria Decision Making Technique (Case Study: Ministry of Communications and Information Technology)

Article Type:
Case Study (دارای رتبه معتبر)
Abstract:

One of the features of the new business world is increasing competition. Organizations that want to increase their market share or are able to adapt to such an environment must adapt to changing environmental conditions. Hence, many changes in business practices are taking shape. One of them is Business Process Reengineering (BPR), which Michael Hammer defines as business process redesign as a revolutionary way to achieve significant improvement. Because reengineering theory is a relatively new theory for improving business, its methods and approaches are still evolving, and since the application of reengineering concepts can take many forms, its methods are different because of the emphasis on certain factors in an engineering project. Again, it will be different for another project. Having such an idea in the present study, we decided to carry out a thorough analysis in the study organization in line with the desired topic. Therefore, while studying scientific methods, we paid attention to the analyzes and opinions of experts and specialists working in the mentioned system (through interviews and questionnaires), so that we can find a comprehensive and accurate knowledge of ongoing processes and correctly identify the factors affecting failure. Establish process reengineering systems to exploit them and select the most important of these factors and prioritize them according to their degree of importance. Then, among the various prioritization methods, we used the Analytic Hierarchy Process (AHP). Prioritization calculations were performed using the decision tree and the process analysis model. Important factors, indicators and sub-indicators were identified and prioritized, and this prioritization provided a tool for obtaining results and making suggestions, which is mentioned at the end of the discussion.

Language:
Persian
Published:
Journal of Advertising and Sales Management, Volume:1 Issue: 2, 2020
Pages:
103 to 114
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