The Role of Technology-Based Business Strategy in Innovation with the Mediating Role of Technological Competence, Network Competence and Human Resource Competence

Today, more than ever, organizations need to be able to differentiate themselves by adhering to technology-based business strategy. On the other hand, environmental conditions have become so complex and dynamic that organizations can no longer guarantee longterm survival without innovation. In this regard, extensive studies have been conducted on the relationship between business strategy and innovation in various manufacturing industries. However, the relationship between these two variables in service organizations has been rarely studied. Thus, the purpose of this study was to investigate the impact of technology-based business strategy on innovation, with the mediating role of technological competence, network competence and human resource competence in the medical clinics of Urmia city.

Metodology:

 The data of the completed questionnaires by 214 respondents were analyzed using structural equation modeling (SEM) through Amos23 software and Sobel test. 

Results showed that technology-based business strategy had a direct impact on service innovation and process innovation. This variable also had a significant impact on service and process innovation, mediated through technological competence as well as human resource competence.

Conclution:

 While technology-based business strategy did not have a significant impact on service innovation through network competence, its significant impact on process innovation through network competence was acknowledged.