The Role of value Moderator of the Brand Name on the Relationship between Corporate Social Responsibility and Financial Performance of firms Listed in Tehran Stock Exchange

Improving financial performance will not be possible by maximizing profits and benefits alone. Based on social contract theory, society allows the company to operate and they expects the company to serve the interests of all stakeholders. One of the expected benefits of all stakeholders is social responsibility. The special value of a brand and trademark as a brand name also is one of the achievements of social responsibility that leads to improving the financial performance of the company. Therefore, the purpose of this paper is to investigate the effect of social responsibility on the financial performance of the company by considering the moderating role of the value of brand name and trademark. This study uses quantile regression and structural equation modeling to explore the causal linkages among these factors in firms listed on the Tehran Stock Exchange over the period 2011–2015. The results of quantile regression analysis show that the economic dimension of corporate social responsibility and the special value of a brand and trademark are a positive significant effect on all of the quantiles. The brand extension driver provides a significant positive effect on the higher quantiles of firm performance. However, the findings indicate a significant negative effect on firm performance considering the brand loyalty driver.